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lifestyle lifestyle lifestyle lifestyle is an information service funded by, and on behalf of, the red meat industry. is here to make journalists and consumers aware of the valuable information that exists about beef, pork, lamb, bacon, gammon, ham and sausages.

The partners involved in promoting and the pleasures of eating red meat as part of a balanced diet include:

  • Beef and Lamb New Zealand
  • Bord Bia
  • AHDB Pork
  • Danish Agriculture and Food Council
  • AHDB Beef and Lamb
  • Livestock and Meat Commission, Northern Ireland

The service provides a range of information including delicious new recipes available online at any time you need some inspiration.

In addition to the great recipes and food photography, the site provides advice on choosing, preparing and cooking red meat and links to advice on healthy eating and achieving a balanced diet. is regularly updated and can provide you with insights into consumer food trends and other newsworthy issues.